Building an E-Commerce Growth Platform for Scalable Revenue
How Xentosoft built a scalable e-commerce infrastructure with automation for inventory, order routing, and marketing pipelines.
Client Overview
A fast-growing e-commerce business scaling from $500k to $2M+ in annual revenue, held back by disconnected systems.
Project Goals
- Unify product, order, and inventory management
- Automate marketing and customer lifecycle workflows
- Enable multi-channel selling
- Improve conversion rates
The Challenge
Disconnected Channels
Each sales channel operated independently with no shared inventory or customer data.
Manual Operations
Order routing, inventory updates, and campaigns required manual intervention.
Scaling Pain
Growth from $500k to $2M+ exposed tooling and process bottlenecks.
Project Objectives
Create a unified product catalog accessible across all channels
Automate inventory sync, order routing, and fulfillment workflows
Build a marketing automation engine for customer lifecycle management
Our Solution
Strategy
Audit of existing stack, channels, and growth bottlenecks to define a KPI-driven roadmap.
Architecture
Headless commerce with Vue storefront, Node.js backend, and Cloudflare edge caching.
Approach
Greenfield platform built in parallel with legacy, gradual traffic migration.
Features
Headless Storefront
Performant Vue-based storefront optimized for conversion with sub-second loads.
Inventory Engine
Real-time inventory across channels and warehouses with automated sync.
Marketing Automation
Segmentation, campaigns, and lifecycle flows automated end-to-end.
Solution Highlights
Product Catalog
Unified catalog across web, mobile, and marketplaces.
Inventory Sync
Real-time stock visibility and reservation.
Order Orchestration
Automated routing, fulfillment, and returns.